FeelingsChat Target Users

The focus on target users in designing any mobile app is to help in aligning the core features of app to suit certain proportion of the aimed population for a better return on Investment (ROI).

Age has effects on Feelings, Emotion and their communications.

Understanding your emotions can help you communicate, share, and interact with others, and is an ongoing process well into a person’s teenage year.  Children are well equipped when they reach their adolescent years and are then well equipped to interpret social situations and manage emotional displays. _Thinkfun

Older adults less accurately identify facial expressions of anger, sadness, fear, surprise, and happiness compared to younger adults_ published article (a meta-analysis) “Effects of age on the identification of emotions in facial expressions”

Several critical analyzed researches ascertain that social messaging and frequent communications are more pronounced among the age group 16-24 and 25 -34 years.

More also, results from reliable surveys ascertain that 16-24 age group experience loneliness more often and intensely than any other age group.

Recent research on 'Coming-of-age', has placed significance on age 13, 15, 16, 18, and 21 as significant ages for young adults.

Hence, the minimum target age limit for 'Feelings Chat is considered to be 13 years while age group 16-34 are the target user for the companion app.

Although, all age group are to find the app intuitive but the particular age group (16-34) are envisaged to engage with the app more often. Therefore, the core features of the app are designed to suit the target age group based on their interests.

The Media Centre publication of ‘BBC Radio 4 survey report of 01.10.2018

“BBC Radio 4 announced the results of The Loneliness Experiment, a nationwide survey conducted by BBC Radio 4’s. It is the largest survey into the issue of loneliness to date.

The survey results indicate that 16-24 year olds experience loneliness more often and more intensely than any other age group. 40% of respondents aged 16-24 reported feeling lonely often or very often..”

The Report on Marketing Charts of August 2017 on Which App categories Appeal to which Age Groups?

Considering the report on Marketing Charts of August 2017-which App categories appeal to which age group?

The chart as seen below, indicates that age group 18-24 and 25-34 engage more in Dating, gaming and Social network app than any other age group. Hence FeelingsChat integrate the features of social networking, dating and a bit of gaming in the communications of Feelings and emotions. Same was incorporated in the in-app features tools of FeelingsChat for managing users mental health.

Marketing Charts- August 2017

Justification of Target User through comparative analyzed Charts

The above publication on Marketing Charts, August 28, 2017- Which App categories Appeal to which Age Groups? was comparatively analyzed with other two charts: The Statistics Portal- Average Age of Social Media Users and U.S. Mobile App Hours Per Device and Age 2016.

The comparative analyzed charts are as seen below:

Average Age of Social Media Users
U.S mobile app hours per device and age 2016

The conclusive results justify that the selected target age group- 16-34 years, which are the most affected age group with mental health illness and loneliness, will engage more with the mobile App (FeelingsChat) and find the app more intuitive based on the well designed and researched features of the app which they prefer engaging with due to their age which affect their interests.

Target Users Demographic Profile

Apart from age, other major elements considered while considering the target user profile during the project envisioning are as follows:

  • Gender
  • Education Level
  • Geographical Location
  • Occupation
  • Habits which include
    • Emotional patterns
    • Opinion
    • Attitudes
    • Interests and
    • Lifestyle

Target user Feelings and Emotions are all affected by the above listed demographic profile of the target users, and these bring about each users diverse emotional experience.

Thus, all the above elements of the target user demographic profile were all considered before the user's companion communication app and mental health managing tool was designed.